New data has indicated that the MCU’s Disney+ strategy change isn’t working yet. In the early days of Disney+, Marvel Studios was developing its TV series like movies, swerving traditional showrunners and show bibles while leaning into limited series that could link to the wider MCU. After mixed reactions to many MCU shows, Marvel Television has split into its own division under Brad Winderbaum and is instituting a “slowdown” in output to favor quality over quantity. Furthermore, Winderbaum has been open that the MCU’s streaming strategy has changed to “[make] television more in a traditional style” with multiple pilots and show bibles in the works at once before deciding what to produce. Part of the switch-up is a focus on shows that can “last multiple seasons” and “brew in the culture” for years to come. The first true live-action product of that change is Daredevil: Born Again, which was renewed for a second season before the first even landed on Disney+, while Season 3 is similarly already in production. According to an exclusive report from ComicBook, based on data provided by Luminate, Daredevil: Born Again Season 2 has, unfortunately, dropped by roughly half compared to last season. That not only paints a worrying picture for Born Again’s overall interest, but also the MCU’s larger TV strategy as a whole. Read full article on The Direct.
